What it Really Takes to Work in Marketing

April 29, 2015

If you want to work in marketing, you'll need to make sure you've developed certain key skills. These key skills will make you more appealing to hire, and will increase your earning potential when you finally settle in a job you're happy with.

Many marketing jobs articles look only to teach you how to apply for jobs in your industry. This one seeks to do more than just that. It won't simply teach you how to work in marketing, but will teach you how to make your career a great success.

Want to excel at what you do? Here are the types of skills you really must make sure you have.

Great Communication Skills

A job in marketing involves continuous communication. This can be the communication of ideas, orders or details. Marketing jobs can be very demanding, so understanding how to pitch a product or idea is essential. Often your success as an employee will depend on your ability to persuade and communicate your visions. Poor communication skills will see you failing to convince clients and colleagues, and will see you resigned to a place on the sidelines when it comes time to work on the more important projects.


When trying to sell a product or service to a customer, you'll need to look and think outside the box. The more you're able to do this, the better the salary you're able to command will be. This particular skill is a natural ability, and not something you can learn from a "how to work in marketing" book. Creativity however can be developed, so don't give up just because you feel you aren't naturally creative.

Creativity is especially important for advertising jobs too, whereby getting the attention of the target audience is crucial.

Analytical Abilities

If you want to work in marketing, you'll need great analytical abilities. This means you'll need to be able to read markets and situations and adjust accordingly. A lot of this comes with experience, but you can train yourself to be well-adjusted to your profession by keeping up-to-date with current affairs.

Again, this applies to jobs in advertising too. Being able to make a product or service attractive to the customer takes knowhow on your part.  


Marketing is a team game. If you want a marketing career, you'd better make sure you're a team player. Working well in a group is something every manager will look for, and the better you're able to demonstrate this ability of yours, the more luck you'll have in landing your dream role.

Being a team player means being enthusiastic, supportive, understanding of how roles work, and being punctual.

IT Skills

The ability to use a computer doesn't necessarily determine whether or not you'll be a great marketer, but it helps. Even if you don't plan to work in one of the many digital marketing jobs around, the ability to use a computer to do research, make presentations and crunch numbers will still help you immensely.

Technology is the way forward, so it's worth being a proficient user of it. If IT isn't your strong point, taking a class in it will allow you to make quick improvements.

Negotiation Skills

If you were looking to bring a new employee to your team, and were wondering just how to hire a marketer, you'd almost certainly look for the person with the best negotiation skills. With the amount of people going for marketing jobs, why wouldn't you? Truth is, we all are drawn to those with great negotiation skills. They make us feel as though we're getting the best deal out there, and inspire us to have confidence in their abilities.

If your negotiation skills are top notch, expect to be in high demand.


Being good at what you do means having the necessary skills to do the job. Many of the skills on this list are soft skills, meaning you'll be able to learn them, even while you're not at work. While many are wondering how to search jobs, you should aim at bettering yourself as well.

If you do believe you have many of the skills above, you're ready to become one of the lucky few that have careers in marketing. Know that bosses who pay the best salaries have a sixth sense for spotting employees with the skills we've mentioned in this article. Show them off at any opportunity you get, and you'll find great things come your way.

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